Our Story
Built from 35 years of doing - not advising
JB NewGen was founded by Joyjeet Bose after three and a half decades of building sales organisations, channel networks, and distribution ecosystems for some of India's most significant enterprises - including Tata Teleservices, Hexacom India (part of Airtel), and Bharti BT Internet.
Over that career, Joyjeet built and led organisations that took products from zero to national distribution - establishing networks of 7,000+ channel partners and 30,000+ retail touchpoints, driving revenue growth of 200% to 500%, and navigating India's regulatory and market complexity at every scale from startup to large enterprise.
What he saw repeatedly was that global companies entering India were making the same expensive mistakes - not because they lacked ambition or resources, but because they lacked on-ground expertise and a trusted local partner who could operate at the intersection of global standards and Indian market realities.
JB NewGen was built to be that partner. Not a research firm. Not an agency. A genuine execution partner - with the network, the knowledge, and the accountability to help global startups enter India and build something that lasts.
Today, JB NewGen serves global startups across SaaS, fintech, D2C, healthtech, edtech, and manufacturing - providing India market entry strategy, channel development, tech readiness, digital growth, and communication infrastructure from a single, accountable team based in Mumbai.
Channel partners across India
Active distributor relationships
Retail touchpoints nationwide
Years of India market expertise
Typical time to live India channel