Reaching Indian customers the way they actually communicate
In India, your customers are not waiting in your inbox - they're on WhatsApp. We configure, integrate, and manage India-ready customer communication infrastructure so every interaction feels local, immediate, and trustworthy.
The India Communication Gap
Why your existing communication stack will underperform in India
Most global startups arrive in India with a communication stack optimised for Western audiences - email-first, app-notification-heavy, and voice-light. India inverts almost every one of these assumptions. Understanding the gap is the first step to closing it.
WhatsApp has 98% open rates in India
Email open rates in India average 15–20%. WhatsApp messages are opened within minutes by over 500 million users. For customer updates, partner communications, and support, WhatsApp is the primary channel - not a secondary one.
SMS requires DLT registration
India's TRAI regulations require all commercial SMS senders to register on the Distributed Ledger Technology (DLT) platform before sending. Non-compliant messages are blocked at the carrier level - most foreign startups discover this after their first campaign fails to deliver.
Voice is still dominant in B2B
Indian enterprise buyers and channel partners close relationships on calls, not email threads. A contact centre or cloud voice solution is not optional for any India operation managing partners or enterprise accounts at scale.
OTP delivery has India-specific challenges
India's telecom network conditions, carrier routing behaviour, and SIM-swap fraud rates make OTP delivery more complex than in Western markets. Without India-optimised routing, OTP failure rates can reach 15–20% - enough to materially damage conversion.
Our Services
India customer communication services, configured for how India actually works
We operate our own CPaaS and CCaaS infrastructure - enabling businesses to launch, manage, and scale customer communication across SMS, Voice, WhatsApp, RCS, verification, and omnichannel support from a single ecosystem. Every configuration is adapted to India's regulatory environment, carrier infrastructure, and communication behaviour.
Regulatory Compliance
India's communication regulations - what you need to know before you send a single message
India has among the world's most structured commercial communication regulatory frameworks. Launching without understanding these will result in messages being blocked, campaigns failing silently, and potential regulatory action. We handle compliance as a built-in part of every engagement.
TRAI DLT Registration
Mandatory for all commercial SMS in India. Entity, header, and template registration required before first send. We manage the full registration process.
DPDP Act (2023)
India's data protection law governs how customer communication data is stored, processed, and consented to. We build compliant consent frameworks into every channel setup.
Meta WhatsApp Policy
WhatsApp Business API usage requires approval and ongoing policy compliance. Message templates must be pre-approved. We handle initial approval and ongoing template management.
RBI Communication Rules
For fintech and payment-related communication, RBI mandates specific disclosure requirements in customer messaging. We configure compliant message templates for regulated categories.
Why JB NewGen
Communication infrastructure that reflects India's reality, not a template
Built-in regulatory compliance
DLT registration, Meta policy approval, DPDP Act consent frameworks, and RBI guidelines are built into every setup - not bolted on after problems arise.
India carrier expertise
We know which carriers deliver fastest in which regions, which routing paths have the lowest failure rates for OTP, and how to configure fallback logic for India's network complexity.
Language-ready from day one
IVR, WhatsApp message templates, and SMS content can be configured in Hindi and key regional languages from launch - not retrofitted six months later when churn data tells you it matters.
Connected to your GTM
Your communication infrastructure is coordinated with your channel partner onboarding, your customer activation sequence, and your India support operation - not set up in isolation.
Get Started
Ready to connect with India the way India communicates?
Book a free 45-minute India Communication Strategy call. We'll audit your current stack, identify the gaps, and design an India-ready communication infrastructure that delivers from day one.
JB NewGen Enterprises Private Limited · Mumbai, India · sales@jbnewgen.com · +91 6362864230