Performance Marketing & Lead Generation

For B2C startups, it means efficient customer acquisition across Meta, Google, and India-specific platforms with Indian CAC benchmarks and LTV assumptions. We build and run performance campaigns structured around India's buyer journey - which is longer, more relationship-influenced, and more research-driven than Western markets for B2B, and significantly more value-sensitive for B2C.

This includes audience building on LinkedIn and Meta using Indian professional segments, retargeting campaigns adapted for India's longer consideration cycles, and lead nurture flows that convert Indian interest into sales conversations. Full attribution reporting is delivered to your global team every week.