Digital Marketing

Whether you are looking for a complete digital marketing campaign or you are seeking to amplify an existing campaign to maximise impact, digital marketing truly delivers. With the ability to target specific audiences, an unlimited source of metrics and the ability to track results in real-time, digital marketing can bring a mass audience to your fingertips.

What to Expect:

SEO: SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that benefit both the user search experience and page's ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. Search engines help people find what they're looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.

Social Media Marketing: Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Google Ads:Every second, there are billions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google Ads is an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. In this article, you'll learn what Google ads are, how Google ads work, and why you should run your own Google ads. Google Ads is the name of Google's pay-per-click (PPC) platform, which allows businesses to gain visibility across Google's properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser's products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.

Performance Marketing: Performance marketing is a type of online marketing that focuses on measurable objectives like sales, leads, or clicks. Advertisers only pay when specific actions occur, such as clicking on an ad, making a purchase, or signing up for a service. This results-based marketing strategy is cost-effective and provides a high level of accountability and transparency. Performance marketing is different from traditional advertising, where advertisers pay a fee upfront for ad space. Advertisers only pay when a specific action has been taken, such as: Clicks, Leads, Sales, and Other desired customer behaviors. Performance marketing can be beneficial for various types of businesses, but its suitability depends on factors such as business goals, target audience, and available resources. It is ideal for companies that want to reach their audience at scale, diversify their audience, and expand their reach while capturing valuable data.

YouTube marketing : YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. Ever since its inception, it accounts for nearly 2 billion monthly globally active users. So if you want to diversify your traffic sources or even just get your business in front of your target audience, YouTube marketing is the answer. You might have noticed that videos are appearing more often than other forms of content on Google's search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page.

Email & whatsapp marketing : WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month. WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate. The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat. Regardless of how old email marketing is, it is still one of the essential parts of online marketing, especially in terms of conversion optimization. It helps to connect with, reach out to, and communicate with your potential clients. If emailing itself has so many advantages, imagine how beneficial automating this process can be! Spending hours manually writing unique emails for each of your consumers would be counterproductive. At the same time, you don't want to bombard your whole subscriber list with generic email blasts. There are email marketing automation tools for startups that can automate your marketing for that you can hire a professional digital marketing company for that!

Google My business Listing and optimization: A free service that lets you provide more information about your business when it appears in search. Beyond a URL and description, you can add business photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they arrive for the first time. A word of warning: Users can suggest edits to your profile, so check it regularly for accuracy. In this guide to Google My Business, you'll learn about the most important aspects to take into consideration to verify your Google my Business presence and maximize your local search results by optimizing it. Google My Business, a subproduct of Google, Inc., is a platform designed specifically with local business owners in mind. Spreading the word about your business is not always easy, even if you are attempting to do so locally.